Media Event for Homelessness Awareness
Finding Home ATX, a coalition of community, business, and social service providers dedicated to addressing homelessness in Austin, Texas, hosted a highly impactful press conference and media day event. The event aimed to raise awareness and support for their ambitious goal of ending homelessness by raising $515 million. The press conference, held at PBS Austin, featured Richard Cho, the Senior Assistant on Homelessness for the U.S. Department of Housing and Urban Development.
Adisa Communications was responsible for curating and conducting the entire event. During the event, a diverse group of philanthropists, social services providers, business leaders, and community influencers appealed to the broader community to close the fundraising gap. The press conference had specific goals and objectives. Firstly, it aimed to celebrate and acknowledge the progress made towards the fundraising goal, with a particular focus on local and national media. Secondly, it sought to engage donors, service providers, and elected officials in meaningful discussions about homelessness, the Summit goals, and next steps. Additionally, the event aimed to capture content for social media and digital platforms to amplify the message and impact. Lastly, Finding Home ATX aimed to secure national media coverage to influence high net worth donors.
Specifically, Adisa Communications provided:
- Detailed event budget
- Logistics and planning
- Venue coordination
- Set design for press event
- Speaker coordination and talking points development
- Video production for videos
- Set up, breakdown
- Media advisory and press release writing
- Media coverage report
The Finding Home ATX press conference and media day event successfully generated awareness, engaged key stakeholders, and highlighted the progress made towards addressing homelessness in Austin. The coalition’s efforts were widely publicized, covered by the Austin-American Statesman, KVUE, Community Impact and KXAN.