Austin Energy Barriers to Participation Project
Austin Energy encountered criticism for the low numbers of BIPOC community members enrolled in its solar and electric vehicle programs, and sought to reach traditionally underrepresented and marginalized to understand the barriers to participation by these marginalized groups.
The Adisa Team Solution
Adisa Communications is currently leading the outreach and data collection strategies to understand how Austin Energy can remove community-identified barriers. The Adisa team also activated stakeholders called Community Liaisons to represent each of the underrepresented groups within Austin Energy’s service area to disseminate information and serve as sounding boards.
By November 2022, Adisa Communications will author a set of recommendations based on data collected from underserved populations. These recommendations will set a baseline of equitable practices the utility will use to build a set of engagement strategies.