Electric Transmission Texas Publicizing a Big Ol’ Battery


The largest sodium battery in the world (at the time) was being installed in Presidio, Texas – a remote border town in the southwest corner of the state. Electric Transmission Texas (ETT) wanted to highlight their efforts to ensure power reliability by organizing a battery unveiling for the community, corporate officials and media.


Adisa developed a pitch to national, regional and industry media to promote the installation – calling it the ‘big ol’ battery’. For the battery dedication ceremony, Adisa created a detailed logistics plan to account for all materials for the event needing to be shipped in from other cities in Texas. Also, Adisa helped with the installation of a marble marker commemorating the battery.


The big ‘ol battery was featured in the New York Times and the Houston Chronicle), generating national coverage for the event and ETT’s power reliability solution.