Electric Transmission Texas Publicizing a Big Ol’ Battery

Problem:

The largest sodium battery in the world (at the time) was being installed in Presidio, Texas – a remote border town in the southwest corner of the state. Electric Transmission Texas (ETT) wanted to highlight their efforts to ensure power reliability by organizing a battery unveiling for the community, corporate officials and media.

Solution:

Adisa developed a pitch to national, regional and industry media to promote the installation – calling it the ‘big ol’ battery’. For the battery dedication ceremony, Adisa created a detailed logistics plan to account for all materials for the event needing to be shipped in from other cities in Texas. Also, Adisa helped with the installation of a marble marker commemorating the battery.

Results:

The big ‘ol battery was featured in the New York Times and the Houston Chronicle), generating national coverage for the event and ETT’s power reliability solution.