Lenovo: Telling the Story of East Meets West
Taking the internal culture of the largest computer company at the time, and making it known and accessible to the general public.
Two of Lenovo’s executives had written a book, completed two mergers and were motivated to create more opportunities for their brand.
Taking internal culture leveraging brand credibility through public relations and a social media presence.
Adisa marketing strategy influenced potential employees and educated industry partners on Lenovo. The Lenovo Way garnered national and international coverage, allowing the authors to earn future awards for their company culture.