City of Austin Healthy Texas Babies Initiative
Adisa Communications was tasked with supporting the City of Austin’s efforts to improve infant mortality and preterm birth rates in Travis County among Hispanics, African Americans, and teenagers by increasing awareness among those groups of available services.
The Adisa Team Solution
For three months the Adisa team worked with Austin Public Health (formerly Austin/Travis County Health and Human Services) to successfully facilitate coalition and stakeholder meetings designed to increase awareness of the services available to the target populations, and held focus groups with clinicians, clients and advocates.
By developing sound, research-based metrics, the Adisa team helped the City of Austin and Austin Public Health target services outreach and delivery that could save the lives of vulnerable mothers and infants in our communities, and then measure the impact of the Healthy Babies Initiative.